We believe that sustainability is a long-term journey that requires dedication and humility.
It is a journey made possible through humble attention to what we have already
achieved and what needs to be done, with the participation of all. It is a journey where
we constantly question and strive to improve how we do everything and move forward.
We believe that sustainability is a long-term journey that requires dedication and humility.
It is a journey made possible through humble attention to what we have already
achieved and what needs to be done, with the participation of all. It is a journey where
we constantly question and strive to improve how we do everything and move forward.
Brand Value
we are spearheading a Cosmetics Renovation
with the goal of creating a better earth🌱
Nature Ingredient
Selecting only healthful ingredients with 70% or more natural components, free from harmful and chemical substances, is the first in the country.
Prodcut Diversity
A brand that produces a diverse range of products based on do-it-yourself (DIY) principles and provides collaborative offerings with customers.
Earth Sustainability
We strive to create sustainable future value by incorporating eco-friendly materials and implementing carbon reduction measures across various fields
Rethink Beauty
with THE NBP
THE NBP is an eco-friendly cosmetics brand that,
despite undergoing meticulous processes and
extensive research periods, proposes products
and methods enabling everyone to live a harm-free life.
While creating beauty for a sustainable Earth,
we make efforts to make eco-friendly choices.
Join us on your rethink beauty journey
until the day when the Earth and our daily lives
are free from fine dust, plastic waste,
and climate crises, and everyone is happy.
SustainaBility
THE NBP is well aware that the majority of materials
used in the production and storage of our products
are derived from nature. However, not all of these raw materials are renewable, so we strive to enhance transparency and responsibility throughout the entire
process.
Accordingly, THE NBP prioritizes conserving
various resources, including animals, water, and energy.
We respect animal welfare, avoid deforestation,
discontinue the use of hazardous chemicals, and prioritize
reducing air and water pollution."
Vegan
Our vegan products provide color and quality without any animal-derived ingredients. We do not harm animals while creating beauty.
Carbon Emissions
We strive to reduce carbon emissions by 1/1000, a major contributor to climate change, aiming to decrease atmospheric carbon dioxide levels. This effort is aimed at protecting natural ecosystems, promoting human health, and offering assistance in mitigating climate change impacts
SustainaBility
THE NBP is well aware that the majority of materials
used in the production and storage of our products
are derived from nature. However, not all of these raw materials
are renewable, so we strive to enhance transparency
and responsibility throughout the entire process.
Accordingly, THE NBP prioritizes conserving
various resources, including animals, water, and energy.
We respect animal welfare, avoid deforestation,
discontinue the use of hazardous chemicals, and prioritize
reducing air and water pollution."
Vegan
Our vegan products provide color and quality without any animal-derived ingredients. We do not harm animals while creating beauty.
Carbon Emissions
We strive to reduce carbon emissions by 1/1000, a major contributor to climate change, aiming to decrease atmospheric carbon dioxide levels. This effort is aimed at protecting natural ecosystems, promoting human health, and offering assistance in mitigating climate change impacts
Utilization of
Natural Ingredients
We use organic or natural ingredients
whenever possible (natural ingredients
account for 88-95% of each product).
The core ingredients, essential for skin
moisturization, such as glycerin and
betaine, are sourced from natural materials.
Additionally, the cleansing foam
is manufactured using plant-derived s
urfactants obtained from PALM
EWG Green-rated
Preservatives
We use safe EWG Green-rated
preservatives in our baby skincare and
sensitive skin products
we do not use ingredients
derived from genetically modified crops
EWG Green-rated
Preservatives
No animal-derived ingredients,
no animal testing conducted.
We have used sustainable materials.
Plant-derived
Collagen
Plant-based collagen contains proteins such as Xylans, Pectins, and Extensin, which are present in the cell walls of plants. Among them, Extensin is a plant-derived amino acid that contains Hydroxyproline, a key component forming the main scaffold of animal-based collagen. Obtained through enzymatic hydrolysis, Hydrolyzed Extensin is a natural ingredient derived from a complex of Extensin and Maltodextrin, primarily sourced from corn.
It can also be obtained by breaking down carrot cell walls. With its plant-derived Hydroxyproline content, it provides excellent moisturizing properties and helps improve the skin barrier, nurturing healthy skin.
Utilization of
Natural Ingredients
We use organic or natural ingredients
whenever possible (natural ingredients
account for 88-95% of each product).
The core ingredients, essential for skin
moisturization, such as glycerin and
betaine, are sourced from natural materials.
Additionally, the cleansing foam
is manufactured using plant-derived s
urfactants obtained from PALM
EWG Green-rated
Preservatives
We use safe EWG Green-rated
preservatives in our baby skincare and
sensitive skin products
we do not use ingredients
derived from genetically modified crops
EWG Green-rated
Preservatives
No animal-derived ingredients,
no animal testing conducted.
We have used sustainable materials.
Plant-derived
Collagen
Plant-based collagen contains proteins such as Xylans, Pectins, and Extensin, which are present in the cell walls of plants. Among them, Extensin is a plant-derived amino acid that contains Hydroxyproline, a key component forming the main scaffold of animal-based collagen. Obtained through enzymatic hydrolysis, Hydrolyzed Extensin is a natural ingredient derived from a complex of Extensin and Maltodextrin, primarily sourced from corn.
It can also be obtained by breaking down carrot cell walls. With its plant-derived Hydroxyproline content, it provides excellent moisturizing properties and helps improve the skin barrier, nurturing healthy skin.
Our Product
All products from THE NBP are crafted with a focus on customization.
Drawing out the inherent charm of each individual and encapsulating such products both begin with 'self.'
In today's trend of expressing one's identity, THE NBP aims to convey the appeal
of autonomous self-expression and firm decision-making through the DIY approach of cosmetics.
By allowing individuals to express their identity through makeup,
THE NBP communicates the attractiveness of self-determination like never before
Embracing customer
diversity and the eco-friendliness
of our products,we aim to
provide a new beauty experience
All-in-one Mystic Kit
portable makeup kit that allows you to freely select and apply foundation, eyeshadow, and lip
color products, making it easy to do your makeup anywhere
Custom Dual Pact
dual compact that allows you to mix
and match your desired cheek and
shading tones freely, creating a lively
radiance and distinct contours
Custom Makeup Palette
customizable palette with 8 base and
point colors that you can arrange
according to your preferences
Our History
- The NBP Establishment
- Selected as Excellent Product at the 2020
High Seoul Awards
- U.S. FDA Company Registration
- International Quality Mana
ISO9001 Certification
- Allinone Mystic Kit Launch
-Allinone Mystic Kit Patent Acquisition
-G-PASS Corporate Selection by Province
-Agreements for Branches in Brazil, China, and Japan with KOTRA
-Pop-up Store at Hyundai Department Store
-Launch of Refill
-Received the Power Brand Grand Prize
-Foggy Smudge Matte Lipstick Launch
-Men’s Line Homme de THE NBP Launch
-Skin Line Marula Oil Launch
-MOU with Gyeongnam Information University
-2022 KCON LA Participation
-Enter Lotte Department Suwon, Busan
-Received the 'Silver Award' at the Women Inventors Awards
-2023 KCON LA Participation
-2023 KCON TOKYO Participation
-Won the Gold Medal at the Malaysia Invention Competition
Our Patents
Holds various design patents.
THE NBP holds not only a patent registration for the 'All-in-One Mystic Kit' cosmetic container
but also numerous design, utility model, and trademark registrations.
[1 patent, 6 utility models, 4 designs (across China, the United States, Japan, and Korea), and 2 trademarks (in Korea and China),
along with 6 mold registrations] Recognized for its exceptional technological prowess and market competitiveness,
NBP continues to grow steadily, grounded in customer satisfaction.
Our Latest News
That's the latest news from The N.B.P
- Brand News
- Product Releases
The Centum City store features experimental use of burgundy color, a high-end mood with furniture and flower decor that complements the brand, creating a distinctive atmosphere and showcasing a rich product lineup on three side
Lotte Department Centum CityThe Centum City store features experimental use of burgundy color, a high-end mood with furniture and flower decor that complements the brand, creating a distinctive atmosphere and showcasing a rich product lineup on three side
Given the distinctive identity of customized cosmet ics, these brand offline spaces play a crucial role. The brand story embedded in the store adds depth to consumers' brand knowledge, ultimately contributing to the expansion of brand equity
Lotte Department Suwon Given the distinctive identity of customized cosmet ics, these brand offline spaces play a crucial role. The brand story embedded in the store adds depth to consumers' brand knowledge, ultimately contributing to the expansion of brand equity
customers can explore the full range of THE NBP products and avai them selves of the opportunity for direct customization. Additionally, the store employs arti sts who assist with color recommendation services tailored to individual personal colors
Open Store at Seoul Jongrocustomers can explore the full range of THE NBP products and avai them selves of the opportunity for direct customization. Additionally, the store employs arti sts who assist with color recommendation services tailored to individual personal colors
THE NBP,dreaming of a sustainable Earth and beautiful people, hosted a charity event in Seoul's Seocho-gu Olympic Boulevard. The event featured an art auction by ren owned artist Kim Il-tae, creating the world's only gold artwork. The proceeds from the auction aimed to help malnourished children, embodying a space of love
THE NBP Secret Charity PartyTHE NBP,dreaming of a sustainable Earth and beautiful people, hosted a charity event in Seoul's Seocho-gu Olympic Boulevard. The event featured an art auction by ren owned artist Kim Il-tae, creating the world's only gold artwork. The proceeds from the auction aimed to help malnourished children, embodying a space of love
At KCON LA 2023, a global Hallyu festival that combines K-pop performances and Korean -related conventions, with over 1.5 million cumulative attendees as of the 18th, the brand participated to spread eco-friendly brand campaigns during the exhibition period.
KCON LA 2023 #RETHINK BEAUTY EVENTAt KCON LA 2023, a global Hallyu festival that combines K-pop performances and Korean -related conventions, with over 1.5 million cumulative attendees as of the 18th, the brand participated to spread eco-friendly brand campaigns during the exhibition period.
Located at the iconic Gangnam Int ersection in the heart of Seoul, the outer walls of the 4-star hotel, The Riviera, showcase THE NBP All-in -One Mystic Kit approximately 260 times a day. This captures the atte ntion of hotel guests and tourists, generating a secondary advertising effect through social media and oth er channels
LED Display Video Broadcasting #Seoul JongroLocated at the iconic Gangnam Int ersection in the heart of Seoul, the outer walls of the 4-star hotel, The Riviera, showcase THE NBP All-in -One Mystic Kit approximately 260 times a day. This captures the atte ntion of hotel guests and tourists, generating a secondary advertising effect through social media and oth er channels
CAUTIONS
All products and container designs
of "THENBP" are protected
based on legal rights.
CUSTOMER SERVICE
82.51.632.6186
MON-FRI AM 09:00 ~ PM 18:00
LUNCH PM 12:00 ~ PM 13:00
SAT, SUN, HOLIDAY OFF
info@thenbp.co.kr
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