At KCON LA 2023, a global Hallyu festival that
combines K-pop performances and Korean -related conventions,
with over 1.5 million cumulative attendees as of the 18th,
the brand participated to spread eco-friendly brand campaigns
during the exhibition period.
Various events, including the Rethink Beauty photo zone,
were conducted to attract hundreds of people to the photo zone
, leading to Instagram postings.
This allowed for a tangible under standing of
fans' needs for eco-friendly beauty and K-beauty
At KCON LA 2023, a global Hallyu festival that
combines K-pop performances and Korean -related conventions,
with over 1.5 million cumulative attendees as of the 18th,
the brand participated to spread eco-friendly brand campaigns
during the exhibition period.
Various events, including the Rethink Beauty photo zone,
were conducted to attract hundreds of people to the photo zone
, leading to Instagram postings.
This allowed for a tangible under standing of
fans' needs for eco-friendly beauty and K-beauty