Lotte Department Centum City The Centum City store features experimental use of burgundy color, a high-end mood with furniture and flower decor that complements the brand, creating a distinctive atmosphere and showcasing a rich product lineup on three sides

Lotte Department Suwon StationGiven the distinctive identity of customized cosmet ics, these brand offline spaces play a crucial role. The brand story embedded in the store adds depth to consumers' brand knowledge, ultimately contributing to the expansion of brand equity

Seoul Jongro Branchcustomers can explore the full range of THE NBP products and avai them selves of the opportunity for direct customization. Additionally, the store employs arti sts who assist with color recommendation services tailored to individual personal colors