Seoul Jongro Jonggak Station Branch

The standalone offline store is designed based on three criteria:

 first, minimizing the use of plastic in the elements that constitute the space; second,

 using sustainable materials as much as possible; and third, embodying the philosophy of THE NBP. 

With these three criteria as a foundation, the Jonggak Station branch 

has been designed as the first offline store space for THE NBP At the store, 

customers can explore the full range of THE NBP products and avai 

them selves of the opportunity for direct customization.

 Additionally, the store employs arti sts who assist with color 

recommendation services tailored to individual personal colors