Direct channels like offline stores go beyond
simple product purchases to offer diverse ex periences and hands-on opportunities.
Given the distinctive identity of customized cosmet ics,
these brand offline spaces play a crucial role.
The brand story embedded in the store adds depth to consumers' brand knowledge,
ultimately contributing to the expansion of brand equity
Direct channels like offline stores go beyond
simple product purchases to offer diverse ex periences and hands-on opportunities.
Given the distinctive identity of customized cosmet ics,
these brand offline spaces play a crucial role.
The brand story embedded in the store adds depth to consumers' brand knowledge,
ultimately contributing to the expansion of brand equity