With a focus on Busan's premium clientele,

 THE NBP has opened a standalone store on the 1st floor

 of Lotte Department Store Cen -tum City, a bustling area in Haeundae.

 Follo -wing the original store and Seoul Jongno branch, 

this marks the establishment of three key offline store locations.

 The Centum City store features experimental use of burgundy color,

 a high-end mood with furniture and flower decor that complements the brand, 

creating a distinctive atmosphere and showcasing a rich product lineup on three sides